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AI Video Prompts for Product Marketing: A Practical Guide

Create professional product videos that convert. Templates and examples for e-commerce and brands.

NV

NyanVid Team

Published November 18, 2025

Product videos drive conversions. With AI video generation, you can create professional product content at a fraction of traditional costs. Here's how to craft prompts that sell.

Understanding Product Video Types

Different products need different approaches. Match your prompt style to your goal.

Hero Shots (Brand Building)

Best for: Homepage features, brand campaigns, premium positioning

Template
[Product] in a [premium setting], [dramatic lighting], [slow cinematic movement], luxury brand aesthetic, high-end commercial quality
Example
Premium leather watch on a dark marble surface, dramatic side lighting with golden highlights, slow 180-degree rotation, luxury brand aesthetic, high-end commercial quality

Lifestyle Integration (Relatability)

Best for: Social ads, user-generated content style, influencer-like content

Template
[Product] being used naturally by [person description] in [real-world setting], authentic candid moment, warm natural lighting, lifestyle photography feel
Example
Sleek water bottle being grabbed from a gym bag by an athletic woman in a modern fitness studio, authentic candid moment, warm natural lighting, lifestyle photography feel

Feature Focus (Education)

Best for: Product pages, feature highlights, technical showcase

Template
Close-up of [product feature] in action, [specific detail] visible, clean [background color] background, smooth demonstration, product detail shot
Example
Close-up of smartwatch displaying fitness metrics, crisp screen detail visible, clean white background, smooth wrist rotation to show interface, product detail shot

Unboxing Energy (Excitement)

Best for: Launch campaigns, social media reveals, anticipation building

Template
[Product packaging] slowly opening to reveal [product], [lighting style], anticipation and reveal moment, satisfying unboxing aesthetic
Example
Elegant matte black box slowly opening to reveal wireless earbuds in their case, soft dramatic lighting, anticipation and reveal moment, satisfying unboxing aesthetic

Industry-Specific Templates

Fashion & Apparel

[Clothing item] on [model description or mannequin], [movement like walking/turning], [setting], editorial fashion photography style, [season/mood]

Food & Beverage

[Food/drink item] with [appetizing action like pouring/steam], [surface and props], [lighting style], food photography aesthetic, appetite appeal

Tech & Electronics

[Device] powering on/in use, [screen glow or indicator lights], [modern minimal setting], tech commercial style, sleek and innovative feel

Beauty & Skincare

[Product] with [texture showcase like cream swirl/liquid drop], [soft feminine or clean aesthetic], beauty campaign quality, luxurious and indulgent

Pro Tips for Product Videos

1. Match Platform Aspect Ratios

  • TikTok/Reels: Emphasize vertical framing in your prompt
  • YouTube: Describe horizontal, widescreen composition
  • Square: Center your product, mention "centered composition

2. Consider Your Background

Solid colors convert better for ads:

  • White: Clean, trustworthy, Apple-style
  • Black: Premium, luxury, dramatic
  • Brand color: Recognition, consistency

3. Add Subtle Motion

Static products bore viewers. Include gentle movement:

  • Slow rotation
  • Gentle floating
  • Subtle breathing/pulsing light
  • Soft camera drift

4. Lighting Sells

Product-specific lighting suggestions:

  • Jewelry: "Sparkling highlights, light catching facets
  • Matte products: "Soft diffused lighting, no harsh reflections
  • Food: "Warm appetizing glow, steam catching light
  • Tech: "Cool blue accent lighting, screen glow

Start with these templates and customize for your specific products. The key is consistency and quality that matches your brand positioning.

Ready to try these tips?

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