The style of your AI-generated images determines how your brand is perceived. This guide covers every major aesthetic and the exact keywords to achieve them.
Understanding Visual Styles
Style isn't just about "looking good"—it's about communicating your brand's personality, values, and target audience. The right style builds recognition and trust.
Minimalist Styles
Clean Minimalism
Less is more. Focus on essential elements with generous negative space.
Key Prompt Terms:
- Clean minimalist
- Generous negative space
- Simple composition
- Refined and restrained
- Essential elements only
Best for: Tech brands, luxury products, professional services
Scandinavian Minimalism
Warm minimalism with natural materials and muted tones.
Key Prompt Terms:
- Scandinavian design
- Natural materials
- Muted neutral tones
- Hygge atmosphere
- Warm minimalism
Best for: Home brands, wellness, lifestyle
Japanese Minimalism (Wabi-Sabi)
Finding beauty in imperfection and simplicity.
Key Prompt Terms:
- Wabi-sabi aesthetic
- Japanese minimalism
- Imperfect beauty
- Natural materials
- Zen simplicity
Best for: Artisan brands, tea/wellness, ceramics
Luxury & Premium Styles
High-End Luxury
Opulent, sophisticated, aspirational.
Key Prompt Terms:
- Luxury aesthetic
- Premium quality
- Sophisticated elegance
- Rich materials
- Aspirational lifestyle
Best for: Fashion, jewelry, luxury goods, hospitality
Quiet Luxury
Understated wealth—quality over logos.
Key Prompt Terms:
- Quiet luxury
- Understated elegance
- Subtle sophistication
- Quality materials
- Refined discretion
Best for: High-end fashion, premium services, boutique brands
Editorial Luxury
Magazine-worthy, high-fashion aesthetic.
Key Prompt Terms:
- Editorial style
- Fashion photography
- Vogue aesthetic
- High fashion
- Magazine-worthy
Best for: Fashion brands, beauty, lifestyle publications
Lifestyle Aesthetics
Clean Girl Aesthetic
Fresh, minimal, effortless beauty.
Key Prompt Terms:
- Clean girl aesthetic
- Dewy and fresh
- Effortless beauty
- Minimal makeup look
- Natural glow
Best for: Skincare, wellness, everyday luxury
Coastal Grandmother
Relaxed elegance inspired by Nancy Meyers films.
Key Prompt Terms:
- Coastal grandmother
- Nancy Meyers aesthetic
- Relaxed elegance
- Linen and light
- Beach house luxury
Best for: Home decor, lifestyle brands, hospitality
That Girl / Hot Girl Walk
Aspirational, put-together, wellness-focused.
Key Prompt Terms:
- That girl aesthetic
- Wellness lifestyle
- Morning routine vibes
- Put-together aesthetic
- Self-care goals
Best for: Fitness, wellness, productivity, self-improvement
Cottagecore
Romantic, rustic, nature-inspired nostalgia.
Key Prompt Terms:
- Cottagecore aesthetic
- Romantic pastoral
- Vintage countryside
- Wildflowers and linen
- Nostalgic and dreamy
Best for: Artisan goods, baking, florals, handmade products
Dark Academia
Intellectual, moody, literary.
Key Prompt Terms:
- Dark academia
- Scholarly aesthetic
- Rich wood and leather
- Moody library
- Intellectual atmosphere
Best for: Books, stationery, education, vintage
Modern & Tech Styles
Tech Minimalism
Clean, modern, innovative.
Key Prompt Terms:
- Tech aesthetic
- Modern minimal
- Clean and innovative
- Apple-style
- Futuristic minimal
Best for: Tech products, SaaS, innovation brands
Cyberpunk / Neon
Bold, futuristic, high-contrast.
Key Prompt Terms:
- Cyberpunk aesthetic
- Neon glow
- Futuristic urban
- High contrast
- Blade Runner inspired
Best for: Gaming, music, nightlife, tech
Y2K Revival
Early 2000s nostalgia with modern polish.
Key Prompt Terms:
- Y2K aesthetic
- Early 2000s
- Chrome and metallics
- Bubblegum pink
- Nostalgic future
Best for: Fashion, beauty, Gen Z brands
Natural & Organic Styles
Organic Naturalism
Earth-inspired, sustainable, authentic.
Key Prompt Terms:
- Organic aesthetic
- Natural materials
- Earth tones
- Sustainable feel
- Raw and authentic
Best for: Sustainable brands, organic products, eco-friendly
Botanical
Plant-focused, fresh, life-affirming.
Key Prompt Terms:
- Botanical aesthetic
- Lush greenery
- Fresh and verdant
- Plant life
- Garden-inspired
Best for: Plant brands, wellness, natural beauty
How to Choose Your Style
Match Your Brand Values
- Innovation: Tech minimal, futuristic
- Heritage: Dark academia, vintage
- Wellness: Clean girl, organic
- Luxury: Editorial, quiet luxury
- Approachable: Lifestyle, cottagecore
Consider Your Audience
- Gen Z: Y2K, bold aesthetics
- Millennials: Clean girl, minimalism
- Professionals: Clean minimal, quiet luxury
- Creatives: Maximalist, eclectic
Test and Iterate
- 1Generate images in 3-4 styles
- 2Test with your audience
- 3Measure engagement
- 4Refine your visual direction
Building a Style Guide
Create consistency by documenting:
- 1Primary aesthetic: Your main style
- 2Key prompt terms: Always include these
- 3Color palette: Consistent brand colors
- 4Mood keywords: The feeling to evoke
- 5Reference examples: Images that capture your style
Use this guide to create a recognizable, cohesive visual brand across all your AI-generated content!